Sephora User Persona:
Take a look into some of my campaign planning skills through the identification of Sephoras Target Audience.
I have carefully constructed a user persona based on research behind their consumer market. Building a customer persona shows how I turn research and insights into strategic direction.
Instead of creating content for the general public, I define a niche audience with clear demographics, psychographic information & pain points.
SWOT Analysis:
Below is an example of a SWOT analysis I constructed for the RCM alongside my team. (Kayla Innes, Marina Peters, Kaitlen Rode & Khorton Desir). This highlights my ability to think strategically before execution.
Creative Concepts:
This final execution for Mighty Maestro established by my team (Kaitlen Rody, Amanda Mongrain & Robyn McLellan) and I, highlights my ability to draw insights from research to resonate with a target audience alongside execution planning.
"Brooke brings a very thoughtful approach to her work and is extremely kind and supportive when working collaboratively."
-Amanda M (Mighty Maestro Teammate)
Niche Marketing Opportunity Overview:
This example to the right highlights my campaign planning skills through building a defined target audience, highlighting Haunted Ottawa as a niche opportunity & matching features to audience motivations.
